Senior Associate - CRM and Lifecycle Marketing

About the role - Full-time opportunity with a high-growth consumer brand operating across international markets. - Co-own the international marketing communications calendar and build multi-channel customer journeys to improve engagement, retention, repeat purchases and customer lifetime value. Key responsibilities - Plan and manage the multi-market communications calendar with the brand marketing team. - Build and optimise automated lifecycle journeys using relevant channels, incentives and tailored creative assets. - Execute retention campaigns across email, SMS, app push notifications, WhatsApp and in-app messaging. - Guide the execution team on ongoing campaigns, automated journeys and ad hoc communications. - Collaborate with product, technology, analytics and creative teams on customer segmentation, trigger accuracy and campaign deployment. - Track delivery health, opens, clicks, funnel conversions and cohort retention; translate insights into campaign improvements. What we offer - Opportunity to lead international CRM strategy for a global consumer brand. - High-visibility role with cross-functional influence. - Collaborative, meritocratic environment with rapid career growth potential.