Marketing Manager (F&B)

About the role Full-time Marketing Manager in Sewri, Mumbai, Maharashtra, within Brand & Marketing. Lead integrated marketing for a growing café brand to drive acquisition, footfall, repeat visits and brand equity. Key responsibilities - Define positioning, identity, visual guidelines and messaging across stores, packaging and digital channels. - Deliver above-the-line, below-the-line, digital and in-store campaigns for launches, menus and seasonal promotions. - Lead Meta Ads, Google Ads/PPC, local SEO, Google Business Profiles and website marketing; optimise acquisition spend and app downloads where applicable. - Direct social storytelling, reels, community engagement and café collateral. - Manage PR, influencers, partnerships, launch events and tasting previews. - Build catchment-specific local store marketing and loyalty programmes to grow traffic, retention and average order value. - Own budgets, agencies and vendors; monitor CPA, ROAS, promotional ROI, consumer trends and competitors; present monthly leadership dashboards. Requirements - 8–10 years of progressive marketing experience and proven success launching, scaling or rejuvenating consumer-facing F&B, QSR or retail hospitality brands. Target backgrounds: café chains, QSR, FMCG, hospitality and F&B. - Strong brand storytelling and full-funnel performance marketing expertise covering SEO, SEM, paid social and attribution. - Practical hyperlocal campaign experience driving store traffic. - Proven creative and media agency leadership; cross-functional coordination with operations, culinary and supply chain teams. - Strong presentation, verbal and written communication skills; confidence driving board-level strategy.